Design Thinking Forum

Leaders from design-led companies have proven that when design principles are applied to strategy & innovation, the success rate for innovation dramatically improves. Join us as they share their insights on how great design makes products more desirable and services more appealing to users. How you can design the way you lead, manage, create and innovate by applying this thinking to systems, procedures, protocols & customer/user experiences.

Ir. A.W.M. (Bart) Ahsmann – Managing Director, CLICKNL

About the Dutch Innovation Ecosystem (Title)

A strong design sector requires a knowledge base, directions on how to get there and how to create impact. The Knowledge and Innovation Agenda (KIA) is at the heart of that. The Dutch top sector Creative Industry has organised itself, in order to realise and implement such an agenda, in what is called the TKI CLICKNL.

Prof. Dr. Ir. Christine De Lille - Professor Innovation Networks, The Hague University of Applied Sciences

Designing at scale (Title)

In her keynote, Christine will address the use of design at the level of systems. How can we design at scale in order to impact industries? What role does a network play, and how can an innovation network be created, facilitated and engrained in its context?

Paulien Strijland – CEO/ Co-founder, Design4Good,

Brightland Innovation Factory (Title)

Brightlands is an economic region in The Netherlands that aims to accelerate growth by focusing on a few core areas (sustainable chemistry, health, smart services and agro/food) in partnership with industry, government and education (triple helix).

Vera Winthagen - Chief Design Officer, City of Eindhoven

On Design Thinking in the public sector (Title)

What are the success stories and pitfalls of working with Design Thinking in your ecosystem? What are the preconditions to arrange before you start working with designers as changemakers?