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Ramp to Retail: E-Commerce Essentials and Realities

Fri, 08 Nov

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Cinnamon Life at City of Dreams

By Binu Wickramasinghe - Design Collective

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Ramp to Retail: E-Commerce Essentials and Realities
Ramp to Retail: E-Commerce Essentials and Realities

Time & Location

08 Nov 2024, 11:00 – 11:45

Cinnamon Life at City of Dreams, 02 Glennie St, Colombo 00200, Sri Lanka

About The Event

In this insightful talk, Binu Wickramasinghe, Co-founder of Design Collective Store, shares her expertise on the business aspects essential for emerging designers, specifically focusing on transitioning from runway fashion to retail success. With a background in fashion design and management, Binu emphasizes the importance of understanding the retail landscape in Sri Lanka and the role of e-commerce in scaling fashion brands. She explores key strategies for taking designs from the ramp to the retail market, highlighting how e-commerce can be a powerful tool for reaching broader audiences and achieving business sustainability. Participants will gain valuable insights into harnessing digital platforms to elevate their brands, making this session a must-attend for recent design graduates and aspiring entrepreneurs looking to thrive in the competitive fashion industry.

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